AAMI: Athletes in the Making

AAMI wanted to connect to the Paris Olympics moment without being an official sponsor. The challenge was to cut through during one of the most cluttered advertising periods of the year, in a low-interest category where most people barely think about their insurer.

Kids attempting sport at home cause real damage, every day. That universal parental truth was the bridge between insurance and Olympics fever: AAMI didn't need to sponsor the Games to own the feeling behind them.

Athletes in the Making. Every kid doing discus in the lounge room, archery indoors, or cartwheels near the flatscreen is a future Olympian. And when things go wrong, lucky you're with AAMI.

Named Contagious Campaign of the Week. The broader AAMI brand strategy, which this campaign anchored, helped the brand reclaim its market share leadership position over NRMA. Ran across TV, BVoD, cinema, social, radio, Spotify and OOH.